Pro sports is big business worldwide. Here in North America, the competition for fans is intense thanks to the Big 5 sports: football, basketball, baseball, hockey, and auto racing. The competition is so fierce that sponsors need to choose their opportunities wisely. Likewise, teams need to assist with effective sponsorship performance evaluation tools. Sponsorship performance evaluation boils down to measuring how effective a sponsorship is. If a sponsor isn't getting enough value out of a sponsorship, you can probably guess what's going to happen. That sponsor will invest its marketing budget in more productive opportunities. KORE, the developers of an industry leading sports sponsorship software platform, explains that teams should not underestimate the importance of sponsorship e
Read More